Analytics & Reporting that turns marketplace noise into clear decisions

Why analytics is the foundation of every growth decision

If you cannot see your business clearly, you cannot grow it predictably. Most founders we meet are running their brand off five different seller dashboards, three ad platforms, a Shopify backend, and a WhatsApp group of screenshots. The result is decisions made on gut feel, ad budgets that quietly waste money, and category bets that take months to validate.

We fix this by building a unified analytics layer for your brand, one place where sales, ROAS, share of voice, conversion, returns, and inventory all live together. Once you see the full picture, the next move usually becomes obvious.

What we measure, and why it matters

• Revenue and units across every platform, with daily and weekly trendlines
• ROAS, ACoS, TACoS, CPC, and CTR across Amazon Ads, Flipkart Ads, Meta, and Google
• Share of voice and keyword rank on marketplace search results
• Conversion rate, glance views, and add-to-cart by SKU and listing
• Return rate, RTO, and reasons-for-return analysis
• Inventory cover, stockout days, and lost-sales estimation
• Cohort retention and repeat-purchase behaviour for D2C
• Margin contribution by SKU after fees, ads, and logistics

How we deliver

We connect to every relevant platform through APIs and exports, normalise the data, and build dashboards in Looker Studio, Power BI, or a tool of your choice. You get role-based access, automated refreshes, and a written weekly summary that calls out what changed, why it changed, and what we recommend doing next.

Every Monday you get a one-page brief. Every month you get a strategic review. And whenever something breaks, you hear from us before you notice it yourself.

• Unified dashboard across marketplaces, ads, and D2C
• Automated daily data refresh with anomaly alerts
• Weekly written insights brief with recommended actions
• Monthly strategic review with category and competitor benchmarks
• Custom KPI deep-dives on request

Who this is for

Brands doing 20 lakhs a month and above who are tired of stitching screenshots together, founders who want one place to look at the truth, and category teams who need to defend decisions with data. If you are running a brand and cannot answer how each SKU is performing on each platform this week, you need this.