FBA buys you Prime delivery speed, better buy box performance and hands off logistics, in exchange for fees and inventory discipline. This guide covers what it costs, how to set it up and when self ship is the smarter call.
Prime
Delivery promise
Pick, pack, storage, referral
Fee types
Fast moving SKUs
Best fit
Sell-through
Watch metric
You send inventory into Amazon fulfilment centres. Amazon stores it, picks, packs, ships and handles returns and most customer service. Your listings carry the Prime badge, which lifts conversion meaningfully in competitive categories.
Stock is state mapped for GST, so your registrations need to cover the states where your inventory sits. Getting this wrong is the most common launch delay.
Every unit needs a scannable barcode, correct legal metrology declarations and packaging that survives a fulfilment centre. Shipments must follow box, weight and labelling rules or they get rejected at receiving.
Fragile and liquid products need sealed, leak proof packing. The cost of getting this right is always lower than the cost of damage returns.
Send cover for a defined number of weeks based on real sell-through rather than hope. Overstock quietly accumulates storage fees, while stockouts reset your rank and momentum.
Replenish on a fixed cadence and keep a small self ship buffer for your fastest SKU so a delayed inbound shipment never takes the listing offline.
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Read guideYou need registration covering the states where your inventory is stored, which is why fulfilment centre selection matters at setup.
For fast moving, compact, reasonably priced products usually yes. For heavy, slow or low margin items it often is not.
Enough cover for a few weeks of realistic sales, then replenish on a fixed cadence once you have real sell-through data.
It improves delivery speed and conversion, which influence performance. It is not a direct ranking switch on its own.
We handle documentation, platform approvals, catalogue and advertising end to end, so your team ships product instead of chasing portals.
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