PR & Reputation Results

What we count as a result

Coverage that nobody reads is not a result. We measure PR by whether it changes what a potential customer finds and believes. That means placements that rank in search, review profiles that hold above 4.2, and a founder presence that gives buyers, retail partners and investors a reason to take the brand seriously.

• Search visibility: how many first page results you control for your brand name
• Review health: average rating, review velocity and response rate per platform
• Share of voice against named category competitors
• Referral traffic and branded search lift following each placement wave

Review and rating management

Marketplace ratings are the single highest leverage reputation asset for a commerce brand. A move from 3.8 to 4.4 routinely produces a double digit conversion lift with no change to price or creative. We monitor every review across every platform daily and respond within a defined SLA.

Negative reviews are not deleted, they are answered. A well handled complaint visible on the listing builds more trust than a page of perfect scores, and platforms reward brands with high response rates.

• Daily monitoring across Amazon, Flipkart, Nykaa, Blinkit, Zepto and Google
• 24 hour response SLA on all negative and neutral reviews
• Root cause reporting so product and packaging issues get fixed, not just answered
• Compliant review velocity programmes for new launches

Crisis response

When something goes wrong, the first six hours decide how long the damage lasts. We keep a standing crisis protocol for every retained client: a holding statement template, an escalation contact tree, and a monitoring sweep that catches the story before it spreads.

• Immediate sentiment sweep across social, search, news and marketplace reviews
• Holding statement drafted and approved within the first two hours
• Single spokesperson protocol so the brand speaks with one voice
• Post incident report with prevention actions and a 30 day monitoring window