Why a trademark matters before you sell online
Amazon Brand Registry, Flipkart brand approval, and every quick commerce platform require either a registered trademark or a filed application. Without one, anyone can list lookalike products under your name and you have almost no legal recourse.
A trademark also protects your packaging, logo and brand name across India, not just where you operate today. For a brand planning to scale across marketplaces and quick commerce, it is the single cheapest legal protection available.