Myntra Seller Registration: How to Start Selling on Myntra in 2026

Who can sell on Myntra

Myntra onboards registered businesses selling fashion, footwear, accessories, beauty and home products. You need a GST-registered entity, and critically, you must either own the brand you are selling or hold a valid brand authorisation. Resellers of other brands are generally not accepted in core fashion categories.

Myntra is selective about brand quality. The category team reviews your product photography, price positioning, existing sales presence and brand story before approving an account. Brands already selling on their own website, Amazon or Flipkart with decent reviews get approved noticeably faster.

Documents required for Myntra seller registration

• GST certificate in the selling entity's legal name
• PAN card of the business entity
• Trademark certificate or filed trademark application for the brand name
• Brand authorisation letter if the seller is not the brand owner
• Cancelled cheque and bank account matching the GST entity
• Address proof of the registered business and pickup warehouse
• Product catalogue with professional images on white or model backgrounds

The Myntra partner portal registration process

Registration starts on the Myntra partner portal, where you submit business details, GST and PAN, brand information and your category. The category team then reviews your brand, which is the stage where most applications are approved or declined.

After brand approval, you sign the seller agreement covering commission, payment terms, returns and logistics model. Myntra offers fulfilment models where Myntra handles warehousing and delivery, or seller-fulfilled models for eligible sellers. Catalogue creation follows: style codes, size charts, fabric and care details, MRP and images that meet Myntra's strict shoot guidelines. Listings go live after quality checks pass.

Myntra commission and fee structure

Myntra charges no registration fee. Costs are commission based, typically 4 to 25 percent depending on category, plus logistics fees, payment collection fees and any promotional participation. Fashion apparel usually sits in the middle of that range, with footwear and accessories varying by price band.

Plan your MRP with the full deduction stack in mind: commission, logistics, returns (fashion returns run high, often 20 to 30 percent), and advertising. Brands that price only for commission routinely discover the real net realisation is far lower than expected.

Catalogue and image requirements that decide approval

• Model shots for apparel, shot to Myntra's framing and lighting guidelines
• Consistent size charts mapped to Myntra's standard sizes
• Accurate fabric, care and occasion tags, which drive Myntra's filters
• MRP and selling price aligned with your other channels to avoid price parity issues
• Enough depth per style: single-piece listings rarely survive quality checks

Growing after you go live on Myntra

Myntra's big traffic moments are its sale events, especially End of Reason Sale. Brands that participate with event-ready inventory and event pricing see order volumes several times their baseline. Missing event windows is the most common growth mistake new Myntra sellers make.

TRIANGAL handles Myntra onboarding end to end: brand pitch, documentation, catalogue shoots coordination, listing quality checks and post-launch advertising, so fashion brands go live once and go live right.