How to Sell on Myntra: Seller Registration Guide for Fashion Brands

Eligibility

Myntra works with registered businesses that own a brand or are authorised to sell one. You need GST registration, a business PAN and a bank account in the business name. A trademark or trademark application strengthens your case.

The onboarding process

• Submit your brand details and catalogue sample through the Myntra partner portal
• Category team reviews brand fit, pricing and product quality
• Sign the agreement and complete KYC
• Upload catalogue with size charts, fabric details and photography that meets Myntra's guidelines
• Choose the fulfilment model and go live

Photography and catalogue standards

Fashion shoppers buy with their eyes. Myntra expects consistent model or flat-lay images on clean backgrounds, multiple angles, close-ups of fabric and an accurate size chart. Weak imagery is one of the most common reasons for poor conversion.

Growing after launch

Participate in major sale events, keep sizes in stock, use Myntra ads for new launches and watch return reasons closely. Size related returns can usually be reduced with better size charts.