Google captures people who are already searching for what you sell. Done well, it is often the highest intent traffic an online store can buy. Here is how to structure it.
Shopping and Performance Max depend on a clean product feed. Create a Google Merchant Center account, verify your website, and sync your catalogue with accurate titles, prices, availability, GTINs and high quality images.
Feed titles act like keywords. Put the brand, product type and key attribute such as size or flavour at the front.
Start with Maximise Conversions until you have a steady flow of conversions, then move to a Target ROAS based on your margins. Changing targets too often resets learning, so adjust in small steps.
Review search terms weekly and add negatives for irrelevant queries. Separate best sellers into their own asset groups or campaigns so they get budget, and exclude products that are out of stock or unprofitable.
Tell us your brand and products. Our onboarding team checks your documents, prepares your catalogue and handles the registration with Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart and more. The enquiry is free.
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Read guideIt can reach more placements, but gives less control. Many stores run both and compare results by product.
Expect a learning period of one to two weeks, and judge performance over at least a month.
We handle documentation, platform approvals, catalogue and advertising end to end, so your team ships product instead of chasing portals.
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