Ajio is one of India's largest fashion and lifestyle destinations, and around two thousand brands search for how to sell on it every month. Approval is selective, so this guide explains what Ajio looks for and how to get through the process without rejection.
Fashion
Category focus
Selective
Approval
Marketplace
Model
Brand docs
Key need
Ajio onboards registered businesses selling fashion, footwear, accessories and lifestyle products. You need a GST registration, a PAN, and either a trademark for your brand or a brand authorisation letter if you are a reseller.
Unlike open marketplaces, Ajio curates its catalogue. Category teams review your brand's positioning, price band, imagery quality and range before approving onboarding, so the pitch matters as much as the paperwork.
Step one is the brand pitch to Ajio's category team, covering your range, pricing and differentiation. Step two is agreement signing, which sets margins, payment terms and return handling. Step three is catalogue creation: Ajio has strict imagery and attribute standards, and listings that miss them are rejected.
Step four is inventory and go-live. Depending on the fulfilment model agreed, you either ship to Ajio's warehouses or fulfil orders directly under their service levels.
Ajio's catalogue standards are among the strictest in Indian ecommerce. Model shots, specific angles, background rules and complete size charts are mandatory for fashion. Brands that invest in proper catalogue photography get approved faster and convert better.
Ajio works on a margin or commission structure that varies by category and brand strength. Factor in returns, which are significant in fashion, before agreeing pricing. A style that looks profitable before returns often is not after them.
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Read guideNo. Ajio onboards registered businesses with GST, and the brand must be trademarked or authorised.
It varies by category and season. Brands with clean documentation and strong catalogues move through fastest.
Yes, if your imagery and positioning are strong. Ajio's curated catalogue means less competition from unbranded sellers than on open marketplaces.
We handle documentation, platform approvals, catalogue and advertising end to end, so your team ships product instead of chasing portals.
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