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    Frequently Asked

    Do you handle only onboarding or ongoing management too?

    Onboarding is just the starting line. The brands that win on Indian e-commerce and quick commerce platforms are the ones that treat each channel as a living, breathing operation that needs constant attention. That is why most of our clients continue with us on an ongoing retainer after launch.

    What ongoing management actually covers

    • Daily account health monitoring and issue resolution
    • Weekly catalogue audits and content refreshes
    • Advertising management across platform ads, search, and display
    • Inventory planning and replenishment recommendations
    • Pricing and promotion strategy aligned with platform calendars
    • Review and reputation management
    • Monthly performance reporting with clear next-month action plans

    Why brands choose to continue with us

    The platforms change constantly. Algorithms shift, new ad placements launch, compliance rules tighten, commission structures evolve, and competitive dynamics move week by week. Staying on top of all of this requires a dedicated team that lives inside these platforms every day. For most founders, hiring and managing that team in-house is more expensive and slower than working with us.

    Our retainer clients also get the benefit of pattern recognition across our portfolio. When we see a new tactic working for a beauty brand on Nykaa, we can apply that learning to other beauty brands in our portfolio within days. That cross-pollination is something no in-house team can match.

    Engagement models

    We offer three retainer models: a foundational management plan focused on operations and account health, a growth plan that adds advertising and content production, and a full-stack growth partnership that includes performance marketing, influencer campaigns, and category expansion strategy. Most brands start with the growth plan and graduate into the full-stack partnership as they scale.

    Still have questions?

    The fastest way to get a clear answer is a quick call with our team. We'll give you specifics for your brand and category.

    Talk to our team