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    Frequently Asked

    What documents do I need to get started?

    Documentation is the most important thing to get right before onboarding starts. Almost every delay we have seen across 150+ brand launches has come from a document that was missing, in the wrong name, or not aligned with the platform's specific requirements. Here is the complete list of what you should have ready.

    Core documents every brand needs

    • GST registration certificate in the brand's legal entity name
    • PAN of the legal entity
    • Current account in the same legal entity name with cancelled cheque
    • Brand authorisation letter or trademark certificate
    • GS1 barcode certificate covering all SKUs you plan to list
    • MSME / Udyam registration (recommended, not mandatory)

    Category-specific certifications

    Depending on your category, you will need additional approvals before any platform will accept your listings. Food, beverage, and supplement brands need FSSAI registration or licensing depending on turnover. Cosmetic brands need CDSCO compliance and label declarations. Electronics need BIS certification. Toys need BIS as well. Ayurvedic and traditional wellness products need AYUSH registration.

    We audit your category requirements during the discovery call and give you a checklist with exactly what to apply for, who to apply with, and how long each certification typically takes.

    Creative and content assets

    • High resolution product images on a pure white background (minimum 1500 x 1500 px)
    • Lifestyle and in-use photography for A+ content
    • Pack shots from multiple angles including ingredient and back-of-pack copy
    • Brand logo in PNG and vector formats
    • Approved product titles, descriptions, and key claims

    What we handle if you do not have these ready

    If you do not have GST, trademark, FSSAI, or GS1 in place, our compliance team can apply for them on your behalf. We have filed 300+ GST registrations and 300+ trademarks for clients, so this is something we do every week. Similarly, if you do not have platform-ready creative, our content and design partners can produce a complete asset pack within two weeks.

    Still have questions?

    The fastest way to get a clear answer is a quick call with our team. We'll give you specifics for your brand and category.

    Talk to our team