We have deep, repeatable expertise across a focused set of consumer categories. We deliberately do not work with every category. sticking to what we know best is what allows us to deliver consistent results and avoid the trial-and-error tax that comes with category drift.
We work with food, beverages, snacks, sauces, spreads, condiments, and household care brands. These categories thrive on quick commerce and on Amazon's pantry assortment. The unit economics work best when pack sizes are tight, repeat purchase rate is strong, and creative communicates the value proposition in under three seconds.
Skincare, haircare, body care, fragrance, makeup, and grooming are some of our strongest categories. We have launched and scaled brands on Nykaa, Tira, Amazon, Myntra Beauty, Nykaa Luxe, Nykaa Man, Blinkit, and Zepto. The key levers in this category are creative quality, ingredient storytelling, review velocity, and consistent advertising.
Functional foods, vitamins, supplements, gut health, sleep, and Ayurvedic wellness are categories we know intimately. These categories require careful compliance handling. FSSAI, AYUSH, and label claim regulations are strictly enforced. and that is exactly the kind of complexity our compliance team handles every week.
Home fragrance, kitchen essentials, small appliances, fashion accessories, gifting, and lifestyle products work well on Amazon, Flipkart, Myntra, AJIO, and Tata CLiQ. These categories often benefit from content-led growth, influencer collaborations, and strong A+ content storytelling.
We do not currently take on heavy electronics, large appliances, automotive, or industrial categories. Our team is not optimised for those segments and you will be better served by a specialist agency. If you are unsure whether your category is a fit, just reach out. we will give you an honest answer and refer you to someone better suited if needed.
The fastest way to get a clear answer is a quick call with our team. We'll give you specifics for your brand and category.
Talk to our team